Twitter can be a valuable way to reach your customers but it’s important that the engagement isn’t one sided. Customers appreciate seeing their names in tweets as well a signature from someone on your team. It adds a friendly, personal touch to your conversation which will likely result in happier customers who will be more likely to recommend your business to others. Check out this article to learn how you can build and improve your customer service relationships on Twitter.

You’ve started your blog, membership site or information product. But how can you maximize social media so that it gets in front of as many potential readers or customers as possible? With so many social media platforms now, you may be wondering where should you start. This article focuses on the four big players and offers helpful tactics to rapidly increase your following.

Anytime you go to a warehouse store or supermarket, you’ll see vendors offering product samples ranging from juices to chip to ice cream. Samples offer consumers an opportunity to try out new products before they buy them and much of the time, this is a successful strategy for the company. Sampling can apply to content marketing as well. It gives your potential customer a chance to get a feel for your voice and your product before they make the commitment to purchase. This article talks about the importance of pre-selling your potential customer with great samples to boost sales.

Does your website encourage customers to buy from you or is it turning them off? There are many factors involved in developing a well designed and functional site that customers buy from, trust, and tell their friends about. This article will help you to take inventory of your website and show you 12 common mistakes that might be driving potential customers away.

If you’ve been wondering if your business should be on Instagram, this eye opening article will show you how Instagram delivers far more follower engagement than other platforms like Facebook and Twitter. It features glimpses of several major brands who have been rocking their Instagram presence as they keep their customers engaged and coming back for more.

Business rivalry. That’s to expected isn’t it? Dog eat dog. Each trying to out-do the other. In today’s fast changing, and ever competitive marketplaces, is that still viable? To a certain extent, maybe. Still, more and more small businesses now understand that co-operation is more profitable. To understand why, let’s establish what Joint Ventures (JV) mean. It’s two businesses working on a project together. This can be a short term project such as a promotion lasting anything from a day, a week, to months. Sometimes it can be a long term agreement. The two aren’t usually direct competitors. Rather, they…

Find a need and fill it. Heard it before? Though it sounds simple – too easy even – it does work. When you focus on fulfilling a need, helping or serving, you are providing value. That gets people’s attention. Here’s the problem. If you have a new business with few or no prospects, it’s difficult to find out what your customers need and want. Even those of us who have been operating our business a while sometimes don’t know the answer to that. We think we do, but often miss the mark. The wonderful thing is, with the Internet, there…

No matter how rapidly our world is changing, good customer service principles never go out of style. It’s always a good idea to review them from time to time. This beautiful and easy-to-read infographic will help you to understand how your customers and clients think, resulting in outstanding customer service that they’ll be excited to share with their friends and associates.

As  work at home entrepreneurs, it’s important for us to find ways to stay motivated on those days that we might be struggling. It’s important to stay fresh and inspired each day. Try posting some of these  mantras on your vision board to remind you to stay positive and forward thinking.

If you’re the introverted type, it can be very helpful to know what you’re going to say and how you’re going to say it before you get to your next networking event. But even if you’re an extrovert, this article will help you plan your elevator speech and make the most out of the few minutes of time that you’ll have to chat as you meet new people (and prospective clients!)