Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our […]
Branding, Business, Marketing, Personal Branding
Marketing
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Here’s How To Make Great Sales Even Better!
The economy is chugging along nicely. Your sales are up, customers are happy and your company’s productivity is outdoing itself.
Business, Marketing
Forget the question…Change your answer!
For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and
Business, Marketing
Three Degrees of Separation for Creating Customers for Life
The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more
Blogs & Blogging, Branding, Business, Employer Branding, Marketing
Do what I tell ya, and nobody gets hurt!
If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand,
Branding, Business, Marketing, News
Re-Branding Chrysler
It’s been high up in the news columns of late – the U.S. car company Chrysler is being split off
Branding, Business, Employer Branding, Marketing, Personal Branding, Technology
A Little PR Can Go a Long Way Toward Branding Your Business
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve