Don’t Be Afraid To Offend – It Could Be Your Best Marketing Decision
When General Motors came out with the Hummer H1, they caused quite a stir. Some consumers protested and journalists accused […]
Branding, Marketing
Marketing
Marketing, News, Reviews, Technology
Measure How Effective Your Website Is Using WebsiteGrader.com
Ever wanted to know exactly how all your efforts at online marketing measure up? Well, hang onto your hat because
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing
How Off-Brand Thinking Will Cost You Money!
If you’re going to go through the process of analyzing and strengthening your corporate brand, one thing you must discover
Business, Internal Projects, Marketing
Question: Why? Answer: Why Not!
During our college years, many of us probably heard the urban legend about the final exam that had only one
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
Branding, Business, Marketing
Marketing And Selling Your Events Online
A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used