IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Marketing
Branding, Business, Employer Branding, Internal Projects, Marketing
Stronger Sales in a Slow Economy!
In North America’s industrial heartland where the automobile is king, industry is going through some trying times. As a result
Branding, Marketing
Branding at a Trade Show
I just returned from a conference, which had over 100 exhibitors in the exhibit hall. In over 20 years of
Branding, Business, Marketing
A Hidden Treasure: Selling at the Weekend Markets
I recently suggested the weekend markets as a sales and marketing avenue to a friend who has a new and
Branding, Business, Marketing
Is Advertising About To Become Affordable? My Hunch Says… “Yes!”
I’ve got a hunch that the advertising rates bubble is about to burst. The average cost to advertise is absurd,
Branding, Business, Marketing
Your Branding Must Be Universal to Be Effective
With the ubiquity of the Internet today your brand must be universal and resonate across all geographic and cultural boundaries.
Branding, Business, Employer Branding, Marketing
Sell Your Business Faster With A Focused Brand!
You’ve decided that now is the time to sell your company. Sales are strong, debt is under control, you are