You’ve Got a Brand Strategy – NOW WHAT?
If your company has finally taken the initiative and taken on the task of developing a brand strategy then give […]
Blogs & Blogging, Branding, Business, Employer Branding, Internal Projects, Marketing
Marketing
Marketing, Technology
The Secrets to Bootstrap Marketing – Part 2
So you’ve started out and the cash ain’t exactly flowing yet… So how do you get the message out about
Branding, Business, Employer Branding, Marketing
The Marketing Power of Success Stories
We often hear the phrase “prove it†in our daily lives. In the world of sales and marketing this “proofâ€
Branding, Marketing
Ad Value or Add Value?
One of the first bridges to be crossed when launching or building a brand is advertising. How much time and
Branding, Business, Employer Branding, Marketing, Personal Branding
Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and
Branding, Business, Marketing
The Secrets to Bootstrap Marketing – Part 1
So you’ve opened your doors and you are up and running…now the fun really starts in terms of marketing. Now
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of Writing With Brevity
I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences.