Do a Quick Brand Check
Consumers are exposed to over 3,000 marketing messages a day. TV spots, radio ads, billboards, logos on t-shirts, packaging labels, […]
Branding, Business, Marketing
Marketing
Business, Marketing, Technology
Netflix Thinks I’m Naughty!
Today, I clicked on over to Netflix.com to see if my documentary about Allen Ginsberg was going to show up
Branding, Business, Marketing
What Makes You So Special?
When speaking to businesses about their brands, the most intriguing part of the conversation revolves around differentiation. What sets them
Branding, Employer Branding, Marketing
You Cannot Brand Your Business in a Vacuum
Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners
Branding, Marketing
What, Me Worry About my Product Name?
In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of
Branding, Marketing
How Brand Centric Is Your Marketing Plan?
So often when I review the marketing plan for my clients, I often notice there is lack of connection between
Branding, Business, Employer Branding, Marketing, Personal Branding
The Branding Power of Business Networking
For this piece I am interviewing Chris Pareja, founder of B2BpowerExchange.com, a leads group for “true B2B business developersâ€. Chris