LinkedIn Polls: How to Reach Your Audience
LinkedIn has surpassed merely being a site for aspirant unemployed guys to linger awaiting their next big break. It’s a […]
Marketing
Marketing
Blogs & Blogging, Brand Booster 21, Branding, Business, How To, Marketing
How To Avoid Blurry Positioning
If you find yourself in the role of consultant, how you express that role speaks to your brand. How you
Branding, Marketing
Generation Y and Branding on the Fly
We are all pretty familiar with Generation X; they are the offspring of the post-World War II baby boom, the
Business, Marketing, SEO & SEM
Pertinent Content and Popular Keywords
As a small business owner or CEO trying to broaden your internet target and get noticed, I’m sure you’re aware
Branding, Marketing
The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing
Branding, Business, Marketing
Me-Too Positioning gets you Nowhere in B2B Marketing
The other day I was speaking with a prospective B2B software client who needed to better differentiate itself in its
Branding, Marketing
How To Build A Niche Audience.
Does your brand have it’s own niche audience to speak to? I should probably start by explaining that a niche