How To Power Position Your Brand!
Positioning your brand is probably one of the most important aspects of branding. It is the unique strategy that will […]
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Help Tech Support, The Sky Has Fallen
It is inevitable. No matter what your business, online or off, technical problems are bound to happen. They will happen
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Are you selling FOR them or TO them?
First, let’s establish this truth. We are all sales people. I don’t care if you are an engineer, a 3rd
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How To Sell The Pain
There are aspects of our business life that are challenges. When I blog or when I design or consult, I
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How Does Your Business Hold Up When You’re Not There?
Recently my daughter was admitted to the hospital for a serious eye infection. If you’re not familiar with our story
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Are You Gettin’ Any? I Can Help.
The above headline is a hook based on sexual innuendo coupled with no intention to deliver. It is also something
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Five Rules For Being Clever In Ads
You don’t have to spend $2 million dollars on a Super Bowl commercial to have a creative ad that grabs