Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Personal Branding
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Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of Writing With Brevity
I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences.
Branding, Business, Marketing, Personal Branding
The SEO and Branding Power of a Topical Article
Did you know that a simple 400-800 word informational article related to some topic relevant to your business can do
Blogs & Blogging, Branding, Personal Branding
How To Increase The Sales Of Your Information Products
Especially if you are selling a professional service, you are probably aware of the importance of creating information products to
Branding, Business, Employer Branding, Marketing, News, Personal Branding
How to Develop and Leverage an Effective Press Release
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to
Archives, Branding, Business, Internal Projects, Marketing, Personal Branding
Public Speaking: How to put your best foot forward
When we speak in front of an audience, what is it we are saying about ourselves? You have to agree
Branding, Business, Personal Branding
Are You Running Your Own Race?
I love the story about the old African American woman who’s informed by someone that she should do this, and