IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Personal Branding
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Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
Branding, Business, Marketing, Personal Branding
Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our
Branding, Business, Employer Branding, Marketing, Personal Branding, Technology
A Little PR Can Go a Long Way Toward Branding Your Business
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve
Business, Marketing, Personal Branding
The Secret to Sustaining a Stampede of Customers
Always give more in use value than you take from anyone in cash value. This is the advice of Wallace
Blogs & Blogging, Branding, Business, Marketing, Personal Branding, Technology
Branding on a Shoestring Budget
Branding and competitive differentiation is imperative to business success, but your strategies don’t need to break the bank to be