Here’s What’s In A Great Marketing Tool Box…
Your brand is anchored in what differentiates you. Without that differentiator, you have to fall back on image or (god […]
Branding, Business
Branding
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Branding, Business, Communication, How To
Great or Safe – You Can’t Be Both!
I’ve seen several cases lately where graphic designers will gather opinions on Facebook regarding logos they’re designing. I can’t help
Branding, How To
The Web Killed The Trojan Horse Brand
Before the web was a dominant influencer to a brand, a company could essentially hide behind their brand. How their
Personal Branding
Eighteen Months After My Big Rebrand
It was more than a year and a half ago when I realized I needed to make a big change.
Branding, Communication, Employer Branding, Personal Branding
Choosing The Right Color For Your Brand
Nothing is more striking visually in a brand than its colour palette. It can move people, calm people and agitate
Branding, Business
When Should A Company Re-Brand?!
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in
Branding, Business, Employer Branding, Personal Branding
It’s 2013 And I’ve Got Nothing!
I’m sitting here trying to be profound and write something great about the coming year’s branding efforts. I’ve got nothing.