Mascot Mania: Does Your Business Need a Personality?
“Hi there! I’m Fifi and I’m a Frequent Flirter! And a fabulously flamboyant one at that. I can put a […]
Branding, Marketing
Branding
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Branding, Marketing
Build Your Network: People do business with those they know.
I get inquires from between 5 and 10 physicians each week who are looking to learn how to open or run a medical spa. Why do they call me? They know me.
Well, it’s not really me that they know. They’ve seen my picture and read my bio, but they’ve also read what I’ve written about cosmetic medicine and it’s struck them that I might actually now what I’m talking about. They feel a simpatico, a sense that our thinking is similar and a feeling that I’m approachable and can…
Blogs & Blogging, Branding, Business, Marketing
Woo Your Crew Part Deux – Why Time isn’t Your Nemesis
“Lost, yesterday, somewhere between Sunrise and Sunset, two golden hours, each set with sixty diamond minutes. No reward is offered,
Branding, Marketing
ATTENTION: Marketing Has Been Re-Branded!
Most marketers preach about how a product’s brand is it’s most valuable asset. As for myself, I can only agree
Blogs & Blogging, Branding, Business, Uncategorized
Online Networking & How to Woo Your Crew
Evangelists. Ambassadors. Friends. Fans. Maybe you call them your posse, your crew or your team. Whatever you refer to your
Branding, Business
Creating Something from Nothing
One of my favourite books as a child was called, Something from Nothing: 101 things to create from next to
Branding, Marketing, Uncategorized
Sensational Sources to Send Out Your Message
I love the work of John Reese. It’s so professional and valuable to the point when I consider buying something