Can You Handle The Truth About Your Brand?
Honest feedback about your product or service can be a double-edged sword – sometimes it can cut deep, but if […]
Branding, Marketing, News
Branding
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Branding, Business, Employer Branding, Marketing, News, Personal Branding
How to Develop and Leverage an Effective Press Release
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to
Branding, Business, Internal Projects, Marketing
How To Develop a “Bulky Package” Promotion That Works!
Bulky-package promotions are 3 dimensional materials that are delivered to an intended target to get a meeting with them. While
Branding, Business, Marketing
Can a Company Ever Fully Recover From a Branding Error?
Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you
Branding, Business, Employer Branding, Marketing
What Every Sales and Marketing Arsenal Ought to Have
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have
Branding
Brand Identity: What’s Your Threat Level?
The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to
Blogs & Blogging, Branding, Marketing
How Are Blogs And Brands Related?
As we recently discussed, many companies adopt a superficial brand. It sounds good, it uses the right buzzwords and it