The Near-Sighted Brand
Sometimes I think I should put an branding eye-chart on my website for companies who have a hard time seeing […]
Branding, Marketing
Branding
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Branding, Business, Marketing
Me-Too Positioning gets you Nowhere in B2B Marketing
The other day I was speaking with a prospective B2B software client who needed to better differentiate itself in its
Branding, Marketing
How To Build A Niche Audience.
Does your brand have it’s own niche audience to speak to? I should probably start by explaining that a niche
Branding, Business
Positioning Is King!
Online and off, one the most important services I am often engaged to perform is the development of a positioning
Branding, Business
Is Social Santa coming down your chimney this year?
Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects
Branding, Business
How To Release Your Brand
So many businesses around us pay very little attention to their brands. Some are under the illusion that to have
Branding, Business
10 Confounding Branding Myths
The logo is the brand This myth confounds me the most. If the brand was the logo, then there would