Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed […]
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed […]
The economy is chugging along nicely. Your sales are up, customers are happy and your company’s productivity is outdoing itself.
If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand,
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve
You might recall the article by Kevin recently where he asked should we brand our company or oursleves. Personally I
Last week, I asked if you had a 360-degree view of your brand and we identified that a brand is
The big question you must be asking yourself is: Why should I give a damn about my corporate brand? The