Brand Booster 21

Audience is everything. If you do not know the audience that you are targeting then you cannot begin creating a […]

Branding is about customer’s perception. When you want to create a brand you want to create a perception of the

This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue

Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise

This is a statement describing exactly what your company does. It defines the environment from which the unique selling point

The tone and attitude of the company. These are the characteristics that personify and create an emotional touch point. Exercise:

These values personify the essence of your company. They are the pillars that support your company. They are the values