How The Brand Benefits From Brand Positioning
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. […]
Are you still selling with slogans attached to logos? While inspiring, a slogan doesn’t usually take much of a position. […]
The other day I saw an interview with Magic Johnson. Magic was talking about his coach, Pat Riley. He said
All of your activities both on AND off-line should involve a personal involvement. That connection is what my brand stands
Let’s just get right to it… ONE: I can’t think of a better way to increase my ‘expert profile’. Putting
Do you know who your customers are? What do they like? How much do they spend with your business? How
This is part of a series I am writing on virtual collaboration and fads for CEOs, small business owners, and
What is the quickest growing business in America today? Consulting. Not only are there more small businesses than ever in