Brand Booster 21 Day 6 – Validation
Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise
Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise
This is a statement describing exactly what your company does. It defines the environment from which the unique selling point
The tone and attitude of the company. These are the characteristics that personify and create an emotional touch point. Exercise:
These values personify the essence of your company. They are the pillars that support your company. They are the values
It is very important that if you are taking the time and effort to address branding, you assemble a small
Some say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your
As you can see here at the blog we have been advertising our new program Brand Booster 21. If you