Author name: RaposoRoach

Your logo is the face of your brand image. It is the first thing that your customer identifies your company […]

When you are creating a brand then you need to be consistent.  Consistency should take place in everything that you

There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because

Branding is about customer’s perception. When you want to create a brand you want to create a perception of the

This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue