Can a Company Ever Fully Recover From a Branding Error?
Your brand is your identity. Your brand is an emotional representation of your company and your products. Every product you […]
Branding, Business, Marketing
Business, Internal Projects, Marketing
Question: Why? Answer: Why Not!
During our college years, many of us probably heard the urban legend about the final exam that had only one
Business, Marketing
Forget the question…Change your answer!
For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and
Business, Marketing
Three Degrees of Separation for Creating Customers for Life
The most valuable type of customer your business can have is a lifelong customer. This type of customer provides more
Branding, Business, Marketing
Is Your Company a Triple Threat?
If you don’t take advantage of all marketing and promotions opportunities available today, your company will soon give way to
Branding, Business, Marketing
Is Your Positioning Statement Confusing Your Customers?
Does your company follow a broad or narrow strategy in regards to your positioning statement? The difference between a broad
Branding, Business, Marketing
Has Your Brand Graduated From Kindergarten, Yet?
Me too, me too, me too… is a common phrase heard in kindergarten and in today’s business world. I firmly