The Art of the Key Messaging Platform
Every business – large or small – should have a differentiating “key messaging platform” consisting of the following: A. Corporate […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Branding, Business, Employer Branding, Marketing, Personal Branding
Bulletproof Your Brand With Claims You Can Substantiate
We all know that customer promises are a dime a dozen: A. Buy this product and your hair is guaranteed
Branding, Business, Employer Branding, Marketing, Personal Branding, Technology
A Little PR Can Go a Long Way Toward Branding Your Business
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve
Blogs & Blogging, Branding, Business, Marketing, Personal Branding, Technology
Branding on a Shoestring Budget
Branding and competitive differentiation is imperative to business success, but your strategies don’t need to break the bank to be
Branding, Business, Employer Branding, Marketing, Personal Branding, Uncategorized
Should You Brand Yourself or Your Business?
With all of the excitement of starting a small business we sometimes don’t think far enough ahead to make long-term,
Blogs & Blogging, Branding, Business, Employer Branding, Marketing, News, Technology
Promote Your Brand With An Online Ecosystem
Effective brand communication starts and ends with integration and differentiation. I’ve already talked a lot about differentiation, so now I’m
Branding, Business
In Branding, Sometimes Seeing is Believing
In addition to bulletproof key messages and compelling sales/marketing copy, sometimes it can help to develop and promote a graphical