Effective Positioning Addresses Customer Needs
Often times companies get caught up in telling all about the bells and whistles of their products and services and […]
Branding, Business, Employer Branding, Marketing, Personal Branding
Branding, Business, Employer Branding, Marketing, Personal Branding
The Art of Writing With Brevity
I come from the world of Public Relations, which I believe is all about succinct, clear communications to external audiences.
Branding, Business, Marketing, Personal Branding
The SEO and Branding Power of a Topical Article
Did you know that a simple 400-800 word informational article related to some topic relevant to your business can do
Branding, Business, Employer Branding, Marketing, News, Personal Branding
How to Develop and Leverage an Effective Press Release
A press release, when leveraged properly, can be a highly effective marketing tool for businesses of all sizes. Prior to
Branding, Business, Employer Branding, Marketing
What Every Sales and Marketing Arsenal Ought to Have
Your sales and marketing arsenal is to a successful business as good bait is to an accomplished fisherman. You just have
Branding, Business, Employer Branding, Marketing, Personal Branding
IS SHOCK AND AWE PUBLICITY A VIABLE BRANDING STRATEGY?
In the heyday of the Internet (late 90s) there was a company whose CEO did a web conference in his
Branding, Business, Marketing
Your Branding Must Be Universal to Be Effective
With the ubiquity of the Internet today your brand must be universal and resonate across all geographic and cultural boundaries.