Is Your Brand Promise a Yawn?
Wondering which brand positions will guarantee you’ll just be one of the crowd? 1. Quality is job #1 2. The […]
Branding, Business
Branding, Business, Internal Projects
Your Brand Isn’t Just Communicated Visually
Once a company identifies their brand, they quickly move to communicating that brand to their marketplace. Excellent – just as
Branding
Wave Your Brand Flag High And Proud
Remember when you were a kid and you had one of those flags on the back of your bike? It
Branding, Business
Your Brand From The Marketplace’s Perspective
We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a
Branding, Business
Your Brand From Your Customer’s Point Of View
We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a
Branding, Employer Branding
Your Brand From Your Perspective
Last week, I asked if you had a 360-degree view of your brand and we identified that a brand is
Branding, Business
Do You Have a 360 Degree View of Your Brand?
Remember John Godfrey Saxe’s famous fable about the six blind men who attempt to describe an elephant? One man felt