Getting Your Brand Recipe Just Right
Did you know that Sylvester Stallone was considered for the role of Han Solo in Star Wars? Can you imagine […]
Branding, Marketing
Branding, Marketing, News
Can You Handle The Truth About Your Brand?
Honest feedback about your product or service can be a double-edged sword – sometimes it can cut deep, but if
Business, Marketing, Reviews
Email Marketing for Australian Small Business – BigResponse.com.au Review
Researchers estimate that US businesses alone spent $400 million on email marketing in 2006. This indicates it’s a pretty decent
Branding, Business, Personal Branding
Are You Running Your Own Race?
I love the story about the old African American woman who’s informed by someone that she should do this, and
Branding, Business, Marketing
A Hidden Treasure: Selling at the Weekend Markets
I recently suggested the weekend markets as a sales and marketing avenue to a friend who has a new and
Marketing, News, Reviews, Technology
Measure How Effective Your Website Is Using WebsiteGrader.com
Ever wanted to know exactly how all your efforts at online marketing measure up? Well, hang onto your hat because
Branding, Business, Marketing, Personal Branding
Why “Differentiate” is a Dirty Word
The message from the marketing gurus is clear – differentiate or die. We’re told that if we don’t get our