If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, or even events that you attend, your clients will soon come to realize that you know your area of expertise.
In addition, writing reviews of those books or reports with your perspective is also a valuable resource, and increasingly you can do this online at your website, business blog or even sites such as Amazon.com. This also reinforces your personal brand online and reviews you write will be found in the search engines
A relatively new service is available online called Loudervoice dedicated to reviews.
You can register for a free account at Loudervoice and you can post your reviews directly on the site or from your own business blog, from your mobile phone or from micro blogging sites such as Twitter.
So the next time you read a book or report, attend an event or programme related to your field of expertise, consider consolidating your views, add your perspective and then write up and post the review on the web for the benefit of your own clients and to attract more clients and customers.
Thanks for the great mention Krishna. We always find the most popular reviews are written by those who are passionate about their area of interest. We’ve been getting great feedback from reviewers who see their readership and reputation growing with each review they write.