Facebook recently unrolled its new Reactions feature recently. Instead of just “liking” a post, you now have a choice of “love,†“haha,†“wow,†“sad,†and “angry.” However, you’re not only sharing your reactions with your family and friends, you now also have the opportunity to share your reactions with brands and advertisers. So far advertisers are loving it. Seeing how you react to their ad campaigns gives them greater insight for future campaigns.
