Is Business The New Rock and Roll?

For years the stars of the world were stars of music… and rock and roll in particular. However have you noticed a change just recently? It’s been a subtle switch, but noticeably businessmen and women are slowly edging into that “rock and roll” bracket.

There are businessmen and women out there who are earning just as much as some rock stars do if not more…remember Robbie Williams when he was signed up for his solo career to the tune of £80million? Can you remember how he was jumping up and down for the media proclaiming he was “rich beyond his wildest dreams”…hmm. Rich yes, but a long way off fulfilling his contract with the record company so the money wasn’t quite in his sweaty little mitts yet!

Take then Sir Alan Sugar – he of the show “The Apprentice” in the
UK – who has just sold Amstrad for a reputed £120 million. This is only a small part of his “empire” that he has sold off and yet he has surpassed Robbie’s rock and roll £80 million by quite some way.

So with more and more members of the business community selling up and making a mint…business really could be billed as the new rock and roll. With the media producers knocking on the boardroom doors looking for the next big business star of shows like “The Apprentice.” (…and lets face it why wouldn’t they when it’s been such a succesful show on both sides of the Atlantic, especially with Trump’s “Your Fired” catch phrase!) business really is switching over into the glamourous world of big show media. With business “stars” being able to afford the private jets and the lavish houses (just look at Branson’s house that he’s just sold in Holland Park – or Necker) It truly is a simple transformation from one side of the fence to the other.

Not only are “traditional” business folk being propelled into the limelight, others are being attracted and are crossing over into the medium of business from other areas…take Oprah for example, she started as a talk show host – made a lot of money from that and then turned on the business savvy. With not one but two successful magazines under her belt, as well as various other business ventures under her “Harpo” production company…even media darlings are wanting to get in on the world business stage.

Rock and Roll!!!

3 thoughts on “Is Business The New Rock and Roll?”

  1. like all over the world, we in india too, sure are witnessin the ‘business’ & entreprenurial revolution – the new rock n roll stars as your perpestive goes… so real.

    like all those stars, who started off with a dream, a purpose to create rock history, our new age businesses even here in india are gearin up for thier business/ rock n roll dreams come true.

  2. Hi Freya,
    I agree the general public is getting very interested in how to generate money. And are well aware that entertainment industry is not for them. But we generally know about the companies and the brands but it requires some research to know the people behind the brand. Who makes the money and how do they do it money? So the show like the apprentice put a human face Donald Trump on the brand Trump enterprises.

    Thanks

    Leona Seib

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