Especially if you are selling a professional service, you are probably aware of the importance of creating information products to promote your expertise and as a new stream of revenue for your business.
It’s becoming easier to add audio and video to the web with new low cost and even no cost tools.
I was researching on-line recently and one particular professional speaker whose site I visited had short audio and video previews of their information products available.
This was well executed although I didn’t much care for the streaming video every time I came back to a page on the site.
The addition of audio and video on the site impacted me as a potential consumer in three specific ways:
- Because the content of the previews was excellent, it made me stay on the site for a considerable period of time as I was learning something and being educated in something I was particularly interested in learning more about
- It raised my awareness of this consultant and I now consider them an expert in their field and would definitely refer them to others
- I actually got out my credit card and made a purchase of one of their lower priced downloadable products – yes while this person was unknown to me previously, yey on my first visit to their website I made a purchase – all because I was able to experience their expertise through audio and video.
If well executed adding audio and video to your website or business blog can make an impact to your on-line success, not only attracting more clients but also more profit.
However it is amazing how few people who sell information products are making use of the opportunity to engage their website visitors and potential clients and customers to purchase their ebook, CD, MP3 or DVD information products.
With a little extra time in editing, you can provide great value to visitors to your website and enhance your personal brand online.
What action could you take today with the power of audio or video to bring your personal brand to life on your website or business blog?
William – you are more than welcome – thank you for taking the time to stop by and provide feedback.
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Krishna,
I’m currently working on two products to bring to market and I’m curious about what that site was that enticed you to purchase. I never considered video as a selling tool on my eventual site.
You give me more to think about. Do you have experience with your own digital products?
Ed
This post is full of excellent ideas. The power of video and audio for promotions is great. If we consider the popularity of video exchange sites (as YouTube) we can tell that this part of promoting will increase with the time and the peak is still away!
Thank you for the post!
Regards,
William
Ed – I’ll send you a link to the website direct.
Yes I’ve alot of experience creating digital products. I run workshops and live events on the subject of information product creation and this is one ofthe core strategies I teach my own clients in terms of bringing thier brand to life.
Typically I have created audio products, ebooks and videos (though the latter is usually with Camtasia and Articulate).
Let me know if you have any questions on information product creation – we can always connect on Skype.
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