This is the million dollar question isnt’ it? We all want need people to buy or our businesses will die. Although we know more or less why and what triggers a sale, especially when we know our customers well, but understanding general trends can help us too.
This infographic gives you some pretty interesting snapshots based on a shopper survey. One of the things I find really interesting is the percentage of people who won’t share about their purchase on social media. Just because social media is hot and you can doesn’t mean that it works.
That reflects my own online shopping behavior as well. I always felt uncomfortable sharing what I just bought because there are things you just don’t want to broadcast. On top of that, it’s a little scary putting out these fine data about yourself out there for any stalker to piece together. There is only one exception to this. That’s when I’m offered a discount for sharing or some other incentive. Even that it’s a maybe, but it does increase the chances of sharing.
What do you think of the data in this infographic?
Interesting subject of study. I believe it relates mainly to US consumer with the growing amount of smart devices. People have become more mobile, shopping on-the-go using various smart devices. The trend is growing but it also depends on the product. A complex software to payment processing system CheckPlus cannot be purchased on the phone. For such products conversion rate can be very low. However research can be done and actual purchase can happen later. The image will not capture those sales and conversions.
Of course. Many studies like these are done based on consumer products. B2B is quite a different animal.
Yes! I can relate to this topic too, I don’t want to see others see what i bought or what’s new with myself, and it’s true sometimes too much publicity can make your life in danger if someone is targeting you. we can’t assure the world today.