What do you do when you put up a landing page and find it doesn’t convert so well? Do you throw your hands up and say, I tried, but it didn’t work?
I hope not. The right answer is to tweak it. Maybe the offer isn’t right – that’s of course a big one but there are other things besides the offer. Maybe people just feel lost, confused, or they don’t believe you.
Oli Gardner of Unbounce outlines 6 things you can do to fix an underperforming landing page. I agree 100% with #1. #2 is what I struggle with often but that also reminds me how helpful it is to have multiple landing pages for the same offer but different contexts and sub-markets.
What about you?
