Came across this presentation today on Slideshare. Essentially, it’s about Brand Democracy where the heart of it is letting your customers become the story behind your brand. Check it out.
[slideshare id=41029717&doc=branddemocracyhowtotellstoriesinthesocialera-141102190829-conversion-gate02]
What do you think? Do you agree? Are you already practicing this and how? Show us what you’ve done.