The term “content marketing” is rather broad because it covers a lot of areas from your blog, to free videos you put up on YouTube, to curation – at least that’s what it means to me. That may be why some of us are confused as to what to do.
Is putting up a blog enough? Should you be blogging a few times a day? Once a day? Several times a day week?
How do you know that you are doing everything you can to maximize the content you put out?
I love grading tools. Not so much because they are accurate. There’s probably not one tool that covers it all and it all depends on what you are measuring. What your goals are. However, they are a pretty good starting to point to ensure you’ve at least got many of the basic stuff covered.
This post on BufferSocial shows us 7 indispensable and free tools to grade your website. Check them out, use it and be sure to act on the reports.
SEO is now becoming content marketing. If you know the steps to market your content in front of a large audience you can increase your serp ranking and traffic.
I have to disagree with part of what you say here, Sanjay.
I agree that content marketing is where the industry has been heading for the last 6-12 months, but I think that SEO will never ‘become’ content marketing.
This kind of marketing increases exposure and brand awareness and indirectly helps search rankings due to improved CTR, social shares, brand citations etc. etc. across the web. But it is ‘part’ of SEO, or, if you like, SEM, though I agree that it is becoming an increasingly large part of it.
Semantics, I know, and I apologise for that 🙂
I remember when I was younger being told that in order to achieve you had to belive, so position yourself where you want to be or simply think big. This in itself leas towards the we camp, however my thoughts are whether your singular or multiple should match your brand – for example David Jones computer repair, would lend itself to I aposed to computerfix which would lend it to plural.
Another point that I have found is within this world of social interaction, the term people buy from people is a lot more prevalent, so that singular may be far more engaging. Lots to think about…