Marketing, Advertising, Public Relations, & Branding for the quick-read crowd.

By jeffbarson / October 27, 2006

Zag… As in, when others zig. Marty Neumeier storyboards marketing, advertising, pr, and branding in the clearest way I’ve seen. You’ll notice that that branding image at the end is obviously holding the most weight with the intended audience.

Here’s a sanitized link to Zag on Amazon.com.

5 thoughts on “Marketing, Advertising, Public Relations, & Branding for the quick-read crowd.”

Lucas
October 27, 2006 at 4:30 am

Interesting… its sure is real basic but then again some of the best communication is.

BTW… “I am a great lover”

hahaha

Luc
Mike
October 27, 2006 at 11:55 pm

Don’t forget “Word of Mouth”:

So I overheard this girl talking to this other girl who heard from another girl that I’m a good lover.

Great post, thanks Jeff.

-Mike
Chris Brown
October 30, 2006 at 8:46 pm

You are so right, these illustrations show the differences so clearly.

So what is direct mail?

Thanks so much for the post.
Chris
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Robert Kingston
October 31, 2006 at 6:30 pm

Hey Chris,

I think Direct marketing would be the girl reading a note saying “Hey Girl, I’m a great lover!”

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