This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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An addition to my smallbusinessbranding manifesto:
2a. Forget Marketing. Think Conversations. "For thousands of
years, we knew what markets were: conversations between people who
sought out others who shared the same interests . . . Conversation is a
profound act of humanity. So once were markets." (The Cluetrain Manifesto by Doc Searls, David Weinberger, Chris Locke and Rick Levine)