Teleclass: Blogging – Just How Relevant is the Business Case for You?

A friend of mine and fellow Aussie, Des Walsh who runs the Thinking Home Business blog, emailed me about this free teleconference he is conducting later in June.

Here’s the spiel…

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An informative, interactive, one hour teleclass, outlining the general business case for blogging and helping you examine how relevant it is for your business.

On Monday, June 19, at 1 pm US Pacific time (for other timezones see http://www.timeanddate.com/worldclock), coach and blogging evangelist Des Walsh will host a special one-off, free one hour teleclass for clients and colleagues of Richard Reardon and Richard’s network. Richard has kindly made his bridge available –

Call US: 1-641 297 7200 and use the ID number 611875#

A graduate of Richard’s 7 Steps to Business Success and Marketing Your Services programs, Des is offering this teleclass as a gesture of appreciation to Richard and fellow graduates. The invitation is open to all alumni of Richard’s courses, as well as other clients and guests from our various networks. This is a more advanced look at blogging than for the teleclass offered in February, but will be accessible even for people who are not sure just what blogging is, as well as those with practical experience as bloggers.

Scope of the teleclass

The teleclass

• outlines the general business case for blogs (weblogs) and
• provides a framework for examining how a blog might fit your business – or not

Objective

At the end of this teleclass, you will have learned, or been reminded of:

• information and distinctions to assist you in assessing the potential value a blog may have for your business
• practical illustrations of how you can resolve any dilemmas you have about blogging for business
• the importance of a strategic approach to blogging and how you can roll your own blogging strategy

Or you may make an informed decision not to have a blog at this stage (and you will still be better informed about what others are doing in this space).

Business Blogging Diagnostic and Strategic Assessment Tool

To help participants in the teleclass move from theory to practice, Des will be distributing by email after the teleclass his Business Blogging Diagnostic and Strategic Assessment Tool.

Des has been blogging for three years and is the publisher of the highly visited Thinking Home Business blog. Des is one of the contributors to the respected Business Blog Consulting blog and founding moderator of the 500+ member LinkedIn Bloggers. He is the author of 7 Step Business Blog Ebook – a plain English introduction to blogging for non-technical business owners, and with a foreword by the coach’s blogging coach par excellence, Andy Wibbels. For coaches and others wanting a supported introduction to business blogging, Des offers his 3 Step Business Blogging Kick-Start program.