Small Business Branding is For Sale

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

I’ve been giving this a lot of thought, and it’s time for me to move on from Small Business Branding (I’ll tell you why below), so it’s officially for sale. Here’s what you’d be buying:

  • The domain name: small-business-branding.local.
  • A copy of all the content currently found here, as well as any and all graphics if you want them (I also get a copy of all content and graphics). Update: this includes only the blog posts. You do not get any media files or PDF files linked from this site.
  • The entire site structure as it is right now.
  • I’d be willing to throw in a site redesign for you if the offer is right (an $1800.00 value).

Some Relevant Statistics:

1. This blog currently has a Google Page Rank of 6 (learn about Page Rank here), which is apparently pretty good. It’s a 1-10 scale, with 10 being the highest you can have.

2. This blog holds #1 listing for term "small business branding" in Google, Yahoo and MSN.

3. Technorati Rank: 13,230 (536 links from 111 sites).

4. Traffic stats can be found at Site Meter, but to summarize, the site gets about 5000 visits and 8300 page views per month.

5. I’m estimating there are another 500-600 readers who are subscribed through RSS subscription.

6. Adsense revenue for the past 3.5 months (I started in mid September):

  • Last 15 days of September: $42.27
  • October 2005: $97.17
  • November 2005: $55.47
  • So far in December: $55.49 $46.92

7. Site was mentioned in Entrepreneur Magazine June 2005 (bottom of page) as one of the "cream of the crop" of marketing blogs.

8. The site is built on Typepad, which is a Moveable Type platform. You can look at the source code and see most of it is HTML with some basic CSS thrown in just to format the look of the fonts and such.

In my opinion, this site would be great for either a designer who
focuses on the small business market or a marketing coach/consultant.
Of course, it’s available to the highest bidder regardless of your
occupation.

If you’d like any other info on the site or if you’d like to make an offer, just email me.

Why I’m Selling and Where I’m Going

When I launched this site a little over a year ago, my plan then was to build a marketing coaching practice around it, as well as offer some design services. Since then, my plans and goals have changed. You may have noticed I’ve been moving more into developing Solostream Global Media, and while Small Business Branding is somewhat related, it feels more like an anchor that’s holding me back in that project. It’s true this site is currently the "flagship" brand of Solostream, so this is not a decision I take lightly (nor am I willing to just "unload" the site for a lowball offer).

I’ll be launching a new blog in the near future called SavvySolo (makes sense, right?). I so appreciate the relationships and friendships I’ve created with all of you this past year, and I sincerely hope you will follow me over to SavvySolo when that move happens. Any other questions, just email me.

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