This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
>> Return to the Small Business Branding front page <<
This one is from Adrants, via B.L. Ochman:
"We are developing sustainable communications programs that
actually revolve around what we have learned, through systems thinking,
are in the customer’s best interests," says Heller. "By encouraging
clients to see customers as integral to their communication programs,
they will come to understand that their own behavior and culture are
very important elements in their overall public profile."
By the way, speaking of B.L. Ochman, if you want to see what I think is some great marketing copy, check out her site. Here’s an excerpt:
"Want measurable results for your Internet marketing dollars?
"We Start With Kick Butt Strategy
"We’ll develop the best online strategy for your business.
Then we’ll show you which marketing methods work now and which are a
waste of money. (You’ll be surprised at how many of the things you’ve
always done can seriously hurt your chances for success.) Get more information."