This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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New York Times:
New Caution on Spending This Year; Web Spared
"Leading forecasters of advertising spending have turned cautious in
their predictions for most media, except – not surprisingly – the
Internet."
In Internet time, this is old news. Analysts have all been saying the same thing for a few months now. Where the attention goes, the money flows, and more attention has been going to online media (i.e. blogs, podcasts, videocasts, Playboy Bodcasts, etc.). Not only that, there’s the targeting aspect of many online ad programs that you don’t get with newspaper and magazine ads. It’s the laser beam approach versus the shotgun approach.