This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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My Australian friend Yaro Starak did a great summary on my recent podcast with James Maduk. Here are some of the topics he found most important:
- Record Everything You Do
- Have Multiple Websites And Products
- Use Your Personality As A Differentiation Strategy
- Filling A Niche Is A Short Term Strategy
- Be In Business At All Times – Capture That Email Address
- Higher Price = Higher Perceived Value
Yaro does a great job expounding a bit on each of these, so for a quick overview, go read his blog post on it. Thanks Yaro!