First off let me say that a logo is not a brand but the face of the brand.
To understand what a brand is you could switch it with the word reputation. Every business has a brand whether they want one or not. In branding perception is reality. For instance: if you were to go into your closest city and asked consumers what they thought of the daily paper, what ever they said would essentially be that paper’s brand. If it was negative then the daily’s management would have to determine if they were going to fix it and change the conversation or allow it to stand and risk having the competition define your brand for you – never a good thing.
A brand is the relationship a company has with its stakeholders (Stakeholders being customers, suppliers and employees). The better the relationship the stronger the loyalty. This loyalty to brand can result in removing the company from commodity hell. (This is when a purchase is determined solely on price) If a brand is powerful (Apple for example) the company can command a higher price. People react favorably to strong brands because they live up to their brand promise and in many cases over deliver. People who love brands become advocates for them. They wear logoed apparel, they tell all their peers how great they are – they become sales people for the brand.
Yes.. This is very important..Every business has a brand name and logos.. Through this both then only we can identify..
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Thanks Emt,
FYI: It’s not really my blog but I can’t tell you how many readers think it is. Nice compliment.
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