This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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From Jeremy Heigh (the sift everything experiment):
"In all things there is a baseline. It used to be that a high-school
diploma done you good. Now we’re skittering between Master’s degrees
and Ph D’s. The education baseline is rising …"The baseline to sustain a “personal brand†is
hopping levels and broadening to encircle a wider range of skills  but
that’s obvious. What’s catching my eye is the average sheep. Those
people that ignore these changes."Before you could finish
high-school and stay in Sunday school  done. In between then and now,
you could spend two years and catch up. But now  the gap is huge (the
gappingvoid is hugh, heh). To be near the top you need a high-end
degree from a prestigious school, a huge sphere of relationships across
a wide swath of the economy, and a personal brand so deliberately
constructed that it can withstand the torturous strain of a non-linear
career.""Now you can’t catch up  you can either do it or you’re out  permanently.