This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
>> Return to the Small Business Branding front page <<
A recent comment from Laura:
"I am finally blogging now, because I had to get over its techie-ness to
research it for my company for a project. But you’ll notice my site is
still unfinished (haven’t done anything with graphics or the gutters)
because fixing this seems like a major techie project for me! I’m
slowly but surely consulting the support site to learn how to customize
my blog."
Any graphic designers see an opportunity in that? How about creating some screencasts for people like Laura, who may not want to pay for a complete design package but wouldn’t mind investing 40-50 bucks to learn how to do it herself.
Find a thousand people like Laura, and you have a nice revenue stream. With 50 milliion blogs out there plus a new one every two seconds, it shouldn’t be that hard.
Could you create a half dozen short screencasts to help her customize her site? Something like:
"How to Customize Your Blog in 10 Easy Steps."
Feed your network in bite-sized chunks. Fuel the do-it-yourself economy.