This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Seth offers yet another reason to perfect your product development process:
"So, what’s up with Apple? iPod sales are rumored to be flattening and
the stock gets hammered. Well of course! And Krispy Kreme? The donut
fad fades, and they fire the CEO. Or just about every other example of
some cool organization from ten years ago…"The thing is, if you want to play the fashion game, to create a Purple Cow then you must embrace the fact that it won’t last forever. It might not last very long at all."