This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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From BusinessWeek: The
Lowdown on Podcasting.
And a cool little survey found on the same webpage:
Have you ever listened to a podcast?
Of course: 13%
No, but I’m interested: 63%.
No, it’s too complicated: 5%
No, I’m not interested: 19%