This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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If you’re a fellow Seinfeld fan, you’ll appreciate the NYT article: Fooey to the World: Festivus Is Come. You may have to log in, but it’s free, and I think it’s worth it. Here’s a cut to whet your appetite:
"To postulate grandly, the rise of Festivus, a bare-bones affair in which even tinsel is forbidden, may mean that Americans are fed up with the commercialism of the December holidays and are yearning for something simpler. Or it could be that Festivus is the perfect secular theme for an all-inclusive December gathering (even better than Chrismukkah, popularized by the television show "The O.C."). Or maybe, postulating smally, it’s just irresistibly silly."