This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Does this screenshot arouse anyone besides me?
This is the iLife page
from the Apple website. Apple is the master at using design to excite
people. Just take a look at their products. I experience a similar type
of arousal whenever I walk into a Staples or Office Max store. So does
my friend Helaine. So does my daughter (although she’s too young to be
aroused). I would imagine many solopreneurs have the same experience.
The real question is what arouses your network, and what are you doing to stimulate that arousal on a consistent basis? Who ever said business wasn’t sexy? (Hehe.)
GREAT BRANDS AROUSE.
Hat tip: Boy Genius