This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Interesting post by Paul Chaney over at Radiant Marketing. Paul, btw, is a big blogging evangelist, consultant and founder of the Professional Bloggers Association. In this post he confesses:
"Though I never thought I’d hear myself say this, not every business needs to blog . . ."
You might think that’s a blasphemous statement from someone in Paul’s position. But it’s not. I agree with him completely, despite my previous fanaticism about blogging.
I have a very good friend, Helaine Iris. She’s a business coach. She doesn’t NEED a blog (although I contend it could make her life easier). Helaine doesn’t need a blog because she’s done – and continues to do – everything necessary to build a successful practice.
1. She’s built/joined a network of people who share similar interests, and she’s positioned herself as someone who can serve their needs effectively, which she does.
2. She engages with her network on a consistent basis, and she’s become the go-to person for small business owners in her community/network.
3. She becoming well-established as an expert in her field. Reporters are beginning to ask for interviews and articles from her, and she’s being invited to do speaking engagements. Even though she doesn’t market herself as a speaker or writer.
With a practice that has doubled in the last few months, she’s nearly at a point where she needs to consider either referring people to others or establishing a waiting list. Good problem to have.
What’s making her successful is that she’s connecting with her network and serving their needs. That’s what really matters. There are many ways to connect, and blogging is just one method to help you do that.