This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Had a brief email chat with Evelyn Rodriguez and Hugh re: the branding is dead. They’re trying to help me understand the thinking behind such a statement. More to write on it later, but Ev directed me to this post, and I love this line:
"This is how I look at it: I’m not developing a brand, I’m developing my Self. The clearer I am about who I am, the more that’s reflected clearly. And that’s where I focus. What you think you see as quote branding unquote is simply a side-effect."
My question to Hugh: If branding is dead, are brands also dead?
Hugh: "Oh, brands are fine. ‘branding’ however…. Unleash the
Tar-baby!!!"
I’m still in the camp that says BRANDING HAPPENS. Period. How it happens, it seems, is the subject of this debate. In any event, I’m far from seeing a need to kill off branding just yet. Even though the term may be a bit tired.
No, Hugh, I’m not a necrophiliac.
More to come . . .