This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Disclaimer: I’m not a PR Guy, and I don’t profess to know all that much about PR.
I do, however, read a lot. Online mostly. And I see a lost of press releases pass my computer screen.
Many of them are not press worthy. Why would a reporter want to do a story about another "Life Coaching Service Launches Online?"
Why would a reporter want to do a story about anything launching online nowadays? It’s not an f’n story.
Press releases are for alerting the media to an INTERESTING STORY. Something their readers would want to read about. A press release is not about you promoting your business.
This might be an interesting story:Britney Spears Caught Using Hypnotic Selling in TV Ad
This might be an interesting story: Savile Row Tailor Sells $3000 Custom Suits Via Hot New Online Medium.
Before you send out another boring press release, consider reading something from one of these three PR savvy women: