This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Always one to seek validation, I had to post this via Adrants:
Pirillo: RSS to Replace Email Marketing
"At a recent Blog Business Summit, industry consultant Chris Pirillo said, ‘Email marketing is dead.’ He claims spam and filters have killed the channel as a viable advertising medium. A former fan of email marketing, Pirillo, and other industry luminaries have switched gears and are now proponents of RSS as the new method of content delivery and advertising."
Maybe Chris read the smallbusinessbranding manifesto, in which I say:
"Forget control. It’s an illusion. Surrender control to the god of value."
And all this time I thought Chris was more a proponent of nude body part marketing.